Lawrence is an innovative thinker and creative strategist at heart. He is an Associate Director and advisor at EY-VODW. In addition, he serves on the board of AFE (Ekonomika Alumni for Entrepreneurship) with to goal to connect students, alumni, and entrepreneurs to stir up the latent entrepreneurship in Flanders. 

Asides from being an avid crypto & NFT investor, Lawrence is exploring the power and potential of decentralisation (web3.0) and smart products. Launching a decentralised project soon.

For the last 10+ years, Lawrence has been dedicating his time to helping organisations drive growth through new digital products, services, and differentiating experiences. He is well-informed about upcoming trends and emerging technologies that are crucial to stay competitive. To push innovation at scale Lawrence has been guiding senior leadership in leading product & marketing teams, advocating human-centric thinking, rapid experimentation, and transversal collaboration.

Lawrence was a principal advisor and equity partner at VODW, a strategy, and innovation boutique (Belgian & Netherlands). He helped grow the Belgian office, advancing the Innovation & Customer Experience practices. In 2019 VODW got acquired by EY – a global leader in digital business transformation. As an Executive Director at EY-VODW Lawrence led the Innovation & CX competencies managing a +1 mil. portfolio across Banking, Insurance, and Telco.